They say there is nothing more soul crushing then being laughed at. You can be stoic, and strong but place yourself in a room full of people mocking you and it’s hard not to fall apart.
This is how it feels to be laughed at (I’ll show you in a moment how you can create this)
This election (which I have zero interest in politically) has been a fascinating one from a persuasion point of view. It’s great to watch the debate and watch how each candidate gets flustered, then recovers, gets on top, then gets hit hard again.
I’ve been pretty late on the Scott Adams bandwagon. Scott Adams for those who don’t know is the guy behind those Dilbert cartoons – and outta the blue he’s become the foremost expert on Trump and his persuasion techniques (there’s a persuasion/marketing lesson there).
Now one of the coolest things he’s been discussing is how their policies don’t really mean shit for voters. It’s all about how they make others FEEL. Because whilst we all like to think we’re intellectual and smart – we’re still emotional creatures – we’re humans!
One of the strangest weapons in the election has been name calling. You heard me. Name calling! Whilst ridiculously childish – it’s still a ferociously powerful way of smearing someone when done correctly (yes, even into adulthood!).
This shit still works
We’ve seen this already when Trump branded Ted Cruz as ‘Lyin’ Ted’, and Jeb Bush as ‘Low Energy’. Powerful blows to the nutsacks of both candidates. It branded Cruz and Bush in a light which kinda felt right – Jeb coming off a little ‘soft’, and Ted looking like a sleazy car salesman) – and it stuck and destroyed their candidacy.
You can learn more about what I’m talking about in a brilliant video by Charlie at Charisma on Command. The whole video is good, but for what I’m talking about let’s just watch from 2m37 to 4m20 (press play):
Note: Video is from May 2016 – things have obviously changed since then
Now there’s a little war going on between Hillary and Trump. Hillary is trying to label Trump as a big unstable power-tripping monster who will destroy the whole world. Where Trump is at his old games using the phrase ‘Crooked Hillary’ in aim to make her look slimy and deceptive. And both have been mighty effective.
Ask a Hillary supporter why they don’t want Trump to win. You know what they’ll say? He’s dangerous. He’s egomaniac madman who would begin to bomb the world if he woke up on the wrong side of the bed one morning.
Clearly the evil crazy monster angle is working on her side. But the battle isn’t won by making your supporters rally stronger against your opponent. But rather dissuading the opposing supporters.
Now the problem for Hillary is that Trump supporters see the same traits as a sign of strength. He’s seen as the messiah with a backbone. A man who got the balls to do something on issues which others act like pussies. That’s a good thing for Trump – and this evil maniac angle is doing nothing to make his supporters think otherwise. If anything it’s only strengthening them.
So what’s the smartest way to counter this?
The Secret To Humiliating Any Enemy – Make Them Unsexy
Simple – and the answer lies at the heart of seduction – Make him unsexy!
You see strength – regardless of good or bad intention is admirable. Hitler and Stalin, whilst considered mostly evil, were also seen as strong men. Morality aside, this is powerful. It’s sexy. It’s why they had such a huge following.
But Hitler and Stalin were also seen as intelligent. They were smart, strong, evil men. Think Lord Voldemort. Voldemort commands respect. Voldemort is sexy. This combination of smart and intelligent is extremely seductive – both to women and followers. It has a certain allure which ascends morality – and it’s why Stalin, Hitler (and Voldemort*) had/have such huge followings.
Voldy is a sexy beast
But strength without smarts is repulsive. I want you to think about how Kim Jong Un has been portrayed in the western world. A fat bumbling moron. Very unsexy! And next to no-one would vote for him in the UK or US etc.
Despite what the photo says, Kim is low on the sexy scale
This is exactly how Hillary should look to portray Trump. So how can you do this?
How To Make Trump (OR Hillary) Unsexy
Link him to Zapp Brannigan! And plaster an anti-Trump campaign with trump being compared to the Zapper. The reason it would work so well is Zapp has many of the traits Trump does. He’s bold, confident and loves the laydeeeez. But he’s also an absolute idiot – and more importantly a dumbass who makes stupid dumbass rash decisions – a very unsexy trait.
Now I want to make it clear at this point that Trump is about as far as you can get from an idiot. He’s a genius. He’s a smart motherfucker. Look at what he’s done. From a business point of view it’s marvellous. Stick Trump’s name on a building and it’ll be worth 25% more. That’s how brilliant he is.
But it doesn’t matter, because most morons can’t see that. And that’s the perfect foil if you wanted to smear him. Here’s the video I would run:
It’s as genius as you can get. You pick and choose quotes made across trumps entire lifetime and have them spoken in Zapp’s voice. If you pay attention some of the quotes aren’t even stupid, and others taken out of context. But remember – it doesn’t matter what’s said, just the way it makes you feel. And when Zapp says something it sounds dumb!
This my friends is how you humiliate an opponent to the floor. Don’t make him seem a madman. Madmen can be sexy. Morons are not sexy. Tattoo the following comment into your foreheads:
The secrets of the world – as always – are governed by our genitals. If you can arouse them in others you win. If you make them dry and limp you will lose.
Imagine a campaign where Hillary’s camp ran that ad. And then kept referring to him as ‘Zapp’ much like Trump does ‘Crooked Hillary’. It’d work a charm my friends. Over time he’d be seen as a moron. You could take anything he said and stick it through a Zapp impersonator and it’d sound dumb. Over time you’d sway away weak Trump supporters, and attract fence-sitters who would want anything but a crazy dumb fool in office. It would be Game, Set and Match Hillary.
Now naturally I’ve only given an example how Hillary could destroy Trump. But you could as easily create a counter-strategy for destryong HIllary. It’s not the example that matters, more the principles at work.
My dear fellows to ruin your opponent you must make them unsexy. Here’s a quick checklist how:
- First outline the traits which determine your enemy (be brutally honest here)
- Next assess which ones are deep-rooted in your enemy’s character – and others which are borderline (e.g. confidence was strong in Trump, but the perception of his intelligence was weaker)
- Do NOT try to twist your enemy’s deep-rooted traits. It won’t be believable. (e.g. If Hillary has tried to say Trump lacked boldness then it would have just seemed stupid)
- Next identify characteristics which they lack, or weaker traits which and twist them in an unsexy manner (e.g. smelly slob, crazy moron, weak spineless bitch, kiss-ass pussy, creepy paedophile etc).
- And don’t relent repeating the message over and over.
*Yes I know Voldemort isn’t real, but he’s one of the most talked about supervillians in history. Go search around the net. There’s a ton of erotic fan-fiction around banging Voldy.
If You Liked This
Guys if you loved this you’ll love my free newsletter. It’s where I discuss more shit like this, including stuff I don’t like to put up on this site – it’s 100% free and you can subscribe by filling out the form below:
And if you enjoyed this please share this article on something – Facebook, twitter or some other social media crap. I’m a pure hobbyist and don’t get paid a penny for this. But your support means the world to me.
And ffs please comment on this blog. Do you have any idea how great it feels to see someone actually reply to something you wrote? Fucking AMAZING! I read every single one of them.