Ok so I released my 2nd youtube video yesterday night. My first one got over 1,500 views inside 24 hours – this one has only got 220 views.
That’s considerably less. I used the exact same method of promotion as last time, but clearly it’s been nowhere as successful in terms of views. However it’s been pretty nice in another area (more on that in a sec)
But first it’s fascinating that the same method of promotion can provide such huge differences in results. I’ve been thinking why – here’s what I’ve come up with:
- The first video was released on Sat evening (USA time) – where the second on Mon evening. I intentionally released it at the same time of day. So there’s a good chance videos released + promoted over the weekend get more views. This logically makes sense as more people have time to just lounge around on the weekends. This means posting time and day could fucking crucial.
- This video’s title and topic wasn’t as enticing to the crowd as the last one. The first video was “4 Signs You’re About To Be a Victim Of Manipulation – Secrets of The World’s Greatest Con Artists” and the second “3 Ways To Out-Maneuver Workplace Kiss-Asses: How To Get Promoted and Earn More”
But here’s what’s crazy – so far the second video has got me 5 subscribers to my Youtube channel from 220 views – where the first one got me 3 subscribers from 1,800 views.
If you’ve watched this video you’ll notice some big changes I made. The first one began with me promoting my site from the first slide – the second one I put it at the end of the video.
I’ve also changed how I act in the video. In the first one I was nervous, tried to be funny, and intentionally swore a lot for shock factor. And remember the golden rule:
“If you want to be funny, don’t try to be funny”
You can smell that if you watch it. This video I tried to be more natural. I still swore here and there (that’s just me) and any jokes I made were more natural.
Naturally with so much fewer views I have less comments. Here’s one piece of criticism:
“Soooo, the best way to out-maneuver the workplace Kiss-Ass is to become the kiss-ass? Seriously, the first step in this is to flatter the boss with compliments about stuff (but make it deep because apparently then it’s not flattery, it’s truthful). Next step is just smile… like, really. Duh, people like fun and happy people but focusing on smiling all the time with your boss makes it clear you’re the new office suck up. And three, ask questions about themselves because people love to talk about themselves (I know, I was blown away by this revelation too). That’s it. That’s the mind blowing advice in this 11m video. Don’t be antisocial and get better at kissing ass then the current kiss ass (he/she is clearly doing it for the wrong reasons unlike your noble crusade).”
This is expected. Typical sarcastic know-it-all. It’s a funny world – as mentioned building a following will come with criticism. That’s fine. It will test and develop your immunity to criticism – a trait considered vital to success.
But at the same time it’s important to not ignore every piece of it and think you’re better. I felt a lot of the critiscism with the last comment had substance. However, this criticism feels crap. I gave deeper explanations of the concepts in the video, and clearly this guy doesn’t get it.
I now have a total of 8 Youtube subscribers!!! Not setting the world on fire yet… YET!
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